Whether for an annual conference, sales training, or employee seminar, Prof. Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello elucidate the full potential of a brand – as a duo or as individuals – with a mixture of information and savvy entertainment.

With pertinent concrete practical examples and sound references to brand sociology, each presentation is tailored to the individual questions of the audience and enables a view “beyond the end of one’s nose” into one’s own industry. In order to provide motivation for independent creativity, we speak plainly and dispel “industry wisdom.”


  • Petersberger Gespräche
  • BHB Home Improvement Conference
  • Bundesverband Deutscher Fertigbau (Federal Association of Prefabricated Construction)
  • BBA – Akademie der Immobilienwirtschaft e.V. (Academy of the Real Estate Industry)
  • Buchmesse Frankfurt (Frankfurt Book Fair)
  • Paperworld: International trade fair for stationary, office supplies, and writing instruments
  • Qi Singapore Innovation Conference
  • Branding and Marketing Day Bern – Biel
  • KarmaKonsum Conference in Frankfurt
  • Best-RMG: Annual meeting for the association of travel agencies
  • Numerous marketing groups in Germany
  • Numerous guest lectures at universities and colleges in Germany, Austria, Switzerland, France, and Russia

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