As an international branding and communications consultancy, the Büro für Markenentwicklung/Office for Brand Development has supported many medium-sized companies in their strategic and operational brand management and positioning since 2006 – from monobrands to highly complex multi-brand systems; from addressing individual problems to creating comprehensive brand strategies. Since its founding, it has been managed by Prof. D. Arnd Zschiesche and Prof. Dr. Oliver Errichiello.
Managing Director and Founder of the Büro für Markenentwicklung/Office for Brand Development. Brand sociologist and brand technician. Main areas of work: complex brand analyses, brand architectures, and brand assessments.
Managing Director and Founder of the Büro für Markenentwicklung/Office for Brand Development. Socioeconomist and brand sociologist. Main areas of work: brand analyses, operational advertising and digitalization strategies, and green brand management (Corporate Social Responsibility).
Academic Research Associate at the Büro für Markenentwicklung/Office for Brand Development. Professor Emeritus at the University of Hamburg. Founder of brand sociology. Author of authoritative works on brand management.
Junior Brand Sociologist and Brand Technician. B.A. in Business Management and Master in Management studies, finance, and accounting. Focuses: brand analysis, digital and innovation strategies, green brand management for financial brands.
Trained Office Administrator with a degree and over 35 years of professional experience in various industries. For 15 years, she has been in charge of the organization/accounting at the Office for Brand Development.