We are the scientifically-based brand consultancy for businesses, social enterprises, high-tech, and startup companies.
We strengthen trust and the ability to generate added value – in both analog and digital realms
Since 2006, we have successfully developed and implemented more than 210 brand and communication solutions for
companies with 3 to 12,000 employees.
Status August 2022
The Büro für Markenentwicklung/Office for Brand Development in Hamburg makes brands more controllable. For higher profit margins. For more efficient corporate management. For more effective communication and clarity of image – both internally and externally. To win new customers and keep old ones. To conquer new markets and to be successful in times of digitalization.
The brand sociologists Prof. Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello have many years of experience as international brand consultants and handle all questions concerning the strategic and operational management of brands and their long-term oriented implementation. They are authors with more than 20 specialist and nonfiction books on the subject of brands and share their knowledge in presentations and seminars. They are also regular contacts for renowned German media channels.
Whether for an annual conference, sales training, or employee seminar, Prof. Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello elucidate the full potential of a brand – as a duo or as individuals – with a mixture of information and savvy entertainment. Prof. Dr. Alexander Deichsel, the founder of brand sociology, covers the basics of brand management in a unique way in his inspiring presentations.
Our book publications convey – in a clear and easy-to-follow manner – how to use your company’s accomplishments for branding purposes, how to communicate the benefits of your products in a memorable way, and how to develop a distinctive image.
As "the brand professor" and "consumer philosopher" I express myself in ARD and ZDF magazines (e.g. Markencheck, Plusminus) as well as on NDR (e.g. MARKT) or on WDR, SWR, MDR. You can also hear me regularly on Deutschlandfunk and NDR Kultur.
I studied socio-economics and brand sociology at the University of Hamburg and psychology at the Université Lyon. After my studies I worked for many years for the Institute for Brand Technology in Geneva in the field of brand management and brand strategy for global companies. This was followed by a short period in the protocol of the Bundestag in Berlin. Still impressed by the power of the brand and its socio-economic dynamics, hitherto largely unknown in Europe, I was finally drawn back into business.
I worked in advertising agencies and companies as a strategist and as a marketing manager. In 2006, I founded the research and consulting company Büro für Markenentwicklung in Hamburg. At the same time, I manage the innovation lab of Deutsche Seereederei.
In 2018, I was appointed to the world's first professorship for brand sociology by Mittweida University of Applied Sciences. I also teach at the University of Hamburg, the Lucerne University of Applied Sciences and Arts, and EMBA Hamburg. Guest lectures have taken me to England, Austria, Italy, Singapore and Indonesia.